If you have heard of Mrs Hinch, you have probably already been sent into a cleaning frenzy, running to your nearest savers/b&m bargains for your buddy and pine smelling goodness! If you have not, you are living under a rock, but also you are missing out on your mindset on cleaning completely changing.
I will admit I have definitely caught the Hinch Army cleaning bug. A beautiful grey instagram home ware layout, Mrs Hinch is a lifestyle blogger talking about all things home ware and cleaning. Zoflora Fresh Linen is my new muse, I am obsessed with the scent and it is genuinely such a versatile product which can be used all around the home! For surfaces, mop and bucket, trigger spray bottle, neat down the loo, laundry, Ironing water, bins, radiators, cars, the sink and so so so much more!
Mrs Hinch's bubbly personality has helped her instagram rise to fame and will also play a huge part in her future success. Give her instagram video story highlights a watch and you will be laughing your head off (and crazily intrigued with what she is doing!). Mrs Hinch is making cleaning fun, by introducing names to her staple products like dave and 'minkeh', making the consumers buy into not only their effectiveness, but their ability to utilise the products and make cleaning a fun task for them.
The organic nature of Mrs Hinch's growth, from a few thousand to 200K!!!! (Congratulations Mrs Hinch), has built consumer trust with her followers, it is rare that a consumer can look at an influencer and see complete transparency in the products she is recommending. It will be interesting to see how she uses this platform the Internet has gave her, to build her #HinchArmy to work with brands and make this into a fully functioning business.
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| A follower's #HinchHaul, shopping they have made just because of Mrs Hinch's input! |
Why should home ware/lifestyle businesses be interested in Mrs Hinch?
It is no surprise that companies are integrating influencer marketing into their marketing campaigns. With an organic following and a clear brand Mrs Hinch is the perfect target for these companies! Using the Hinch brand would be an incredible marketing technique for the right company, If you are reading this and think that might be you, definitely check her out on Instagram.
MRS HINCH'S INSTAGRAM
If you haven't heard of her before, head over to her instagram ^ and have a look through her stories.
Staple brands to explore:
Zoflora
Minky
Stardrops
Flash
Vileda
I for one am excited to see what is next for Mrs Hinch and I am TOTALLY here for a cleaning revolution!
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